Guy's Tower

Guy’s Tower was originally constructed in 1974 and is a prominent example of Brutalist architecture, a movement popular at the time which emphasised fortress-like exposed concrete construction. Following the completion of the extensive repair works it is now the world’s tallest hospital tower and stands next to The Shard, the UK’s tallest building. The intent of the renovation was to optimise energy efficiency and lower running costs as well as address structural issues.
We were asked to produce three images with multiple cladding options which were used in design development for the architects and to convey the design intent to their client.